Adidas 2022 Pride Campaign
3D + Graphic Design
Continuing my long-term working relationship with Roundhouse Agency, I was honored to contribute to the 2022 Adidas Pride Campaign. Based on the 2022 Pride Pack product line featuring the artwork of Australian designer, Kris Andrew Small, the campaign’s aim was to bring visibility to the many voices of the LGBTQ+ community. With a very truncated design/production timeline, we created global retail toolkit for the campaign as well as elevated retail doors including the NYC Flagship store.
Adidas Paris - Boost Launch Zone
Space Planning + 3D/2D Design
As part of the global rollout at Adidas’ top-tier retail stores, I worked with Roundhouse Agency in Portland, Oregon to create this custom modular launch zone for the Boost 19 retail campaign. Floor to ceiling BOOST letters and a massive shoe cutout in corrugated cardboard were flanked by campaign graphic wraps, illuminated shoe displays and video walls.
Adidas Originals Paris - Adiprene Poster Experience
Space Plan + 3D/2D Design
Another collaboration with Roundhouse Agency in Portland - Part launch zone showcasing the Ozweego and Lxcon shoes and part hands-on printing experience aligned with the Adidas “CREATOR” brand experience. This semi-custom launch zone utilized Risograph machines to allow users to create a wide range of personalized brand inspired poster designs by mixing and matching pre-designed templates with C, M, Y and K machines. The takeaway was a collaborative art experience for users who were encouraged to share their work across social channels.
