AdiGirl Brand Launch

Space/Event Planning + 3D/2D Design

This brand launch for the new AdiGirl Collection kicked off in NYC with a media event that allowed bloggers, influencers and media folks to get an intimate and exclusive look at the new line. The gallery-style experience highlighted 6 key outfits, each curated with the help of a young female athlete. After a short runway event, attendees were able to interact with the live models and product on small stages. Subsequent in-store events were planned for Adidas retail partners nationwide. These consumer level events included celebrity appearances aligned with group workout sessions. live DJ’s, photo booth and brand-themed refreshments. The launch also included a premium retail and shop-in-shop kit for Adidas Own stores that followed the locker-room vibe.